
In this talk, I explore one particular perspective from my research on what cartels and monopolies can teach us about creating sustainable change in volatile times: the big business playbook.
By unpacking the playbook, I examine how big business is able to thrive even in the most volatile and uncertain times. Specifically, how they:
I ask the audience the question: "Can we steal their playbook and use it for good?" and invite them to improve the quality of their relationships, seek opportunities outside their own bubbles and support others who are taking big risks to succeed in creating positive change in the world.
Topics: Systems change, power dynamics, strategic partnerships, resilience, learning from unexpected places.

What Doesn't Kill Us with Dr Marion Piper
Episode 32 "Sarah Patterson on Love & Community"
In this conversation with Dr Marion Piper, we explore how to remain hopeful in challenging times. We dive into:
"Medicine for any of you that might be feeling a little hopeless, given the state of things" - Dr Marion Piper

The Forest Floor with Simon Wong
Season 1, Episode 2 "Bushrangers Bay: Sarah Patterson on Listening, Loving, and Belonging"
In this conversation with Simon Wong, we take a walk to Bushrangers Bay on Bunurong/Boonwurrung Country and reflect on:
"By tick boxing, codifying, what collaboration is, we're really damaging, any hope of finding breakthrough solutions." - Sarah Patterson

"Design like a cartel boss"
Upcoming keynote | 16 July 2026
The Outlook Firebrand '26
Naarm/Melbourne
They told us in design school that we could save the world. For a while, I believed them.That story worked in theory but not in practice. Climate crisis, extinction, fracturing social systems. The challenges we face can’t be solved by any single discipline, no matter how skilled or well-intentioned. I felt the gap between what I'd been promised and what I could actually do, and for a long time, I didn't know how to close it.
This is a talk about reclaiming agency when the world feels too big and too broken to design your way through.
Driven by curiosity about those who navigate and thrive in chaos I found myself studying some unlikely teachers: drug cartels, corporate monopolies and big tech. What I discovered was as uncomfortable as it was clarifying. These actors are ruthlessly effective at securing leverage, multiplying impact through others, and systematically dismantling the barriers that stand between them and their goals.
It left me with one question: what happens if we steal their playbook and use it for good?
This session won't give you a tidy answer. But it will change the way you think about power, relationships and how designers might reclaim their agency in an increasingly volatile world.